Have you ever sat at your computer screen with the intention of writing a ridiculously incisive and concise piece of copy, only to find yourself contemplating the origins of the universe or what to have for lunch? If you have, the chances are you experienced what us writers like to refer to as writer’s block.
This debilitating condition can strike when you least expect it, and it can turn your head into a strawberry yoghurt before you finally get some words on the page. Now, in most cases a simple walk around the block will cure you of this horrible affliction. However, there may come a time when you need to take more drastic action, otherwise your career as a UK copywriter could be as secure as Ed Miliband’s chances of being Prime Minister one day.
Here are just a few of the methods I employ to rid myself of the scourge that is writer’s block.
As I write this my belly hangs over my belt like jelly teetering over the edge of a child’s dish, but do as I say… and so on. Getting out in the fresh air for a walk is a great way of livening up a tired mind, or a refreshing cycle-ride could be just as effective. However, try to resist the temptation of buying an indoor exercise bike, or you will probably end up staring at your blank computer screen during exercise – sort of defeating the object of taking exercise in the first place.
My Personal favourite; you simply can’t go wrong with a little Loose Women in the afternoon. I usually start writing copy at 7am, so I am always ready for a break with the girls when lunchtime arrives. Of course, you don’t have to be a fan of Loose Women to enjoy a a break from your computer. Whether you like to kick back with Homes Under the Hammer or something a little more high-brow on ITV2, switching off for at least an hour halfway through the day will do wonders when your brain begins to melt.
Now, this one is controversial, and it probably requires the help of someone else (although there are ways around this). What better way to blow away the cobwebs (I can read your dirty minds) than with an afternoon love-making session. Whether it’s with a loved-one, a neighbour or an annoying doorstep salesperson, the act of love can get your creative juices flowing after a dry spell.
Read Your Competitors’ Work
What better way to find some inspiration than a little plagiarism? Of course, I am joking, but I’m sure you get the idea. Never be afraid to take ideas and pearls of wisdom from your competitors; if your copywriting is good enough, your competitors will probably be copying your finest work as you read this.
I freeze with writer’s block at least once every day. When the inevitable happens, I resort to opening up word and writing freestyle nonsense. Whatever my passing thoughts happen to be get typed in Times New Roman onto a blank page of a leading word processing software package. This release of your thoughts may be enough to free your mind. A word of warning, however; do not read what you have written – it could be very disturbing.
So, there you have it; my guide to breaking the curse of writer’s block. Copywriting is a lonely job at times, and it can become even more so when the words aren’t there to keep you company. Try these tried and tested methods of removing your blockage, and I guarantee that one of them might work – occasionally.
And if all else fails, get a job as a gardener.