IPzen is a cloud-based software company that specialises in the management of intellectual property rights. They approach our copywriters to write a regular blog post on cloud technology and collaborative software.

We research the topic, supply the client with a list of potential titles and write each post with great care. This client wanted SEO optimised content based on five main keywords. Our main objective here is to build authority within the industry and get IPzen to the top of search engine results pages.

Link: IPzen website

Example text:

11 Benefits of Developing Collaborative Software with Cloud Technology

Collaborative software has transformed the way intellectual property is managed and protected in recent years. It allows IP lawyers and their clients to work together in protecting a trademark portfolio from theft and improper use. Cloud technology has made the development of this type of collaborative software easier and more effective – in 11 very different ways.

1. Flexible working

Businesses that have fluctuating bandwidth demands need to be able to scale up and scale down their capacity at short notice. Cloud technology gives organisations the flexibility they need to increase and decrease their bandwidth in line with the needs of their operation. This approach can cut costs and give businesses a distinctive edge over their competitors.

2. Automatic updates

The successful implementation of collaborative software requires all users to have access to exactly the same version, which means regular updates are essential. Using cloud technology to develop an IP management system ensures that software updates are scheduled and executed automatically. The less time you spend on maintaining collaborative software, the more time you will have for trademark monitoring and protecting the intellectual property rights of your clients.

3. Easier collaboration

When your clients and colleagues can edit, share and upload documents from anywhere in the world, collaboration becomes a great deal easier. Updates can be made in real-time, which means everyone involved has full visibility at all times. Improving the ease of the collaboration process usually leads to more effective software that really serves the needs and interests of the client.

4. Work remotely

As long as you have access to a reliable internet connection, cloud technology will allow you to collaborate with colleagues and clients from anywhere in the world. The ability to work remotely can improve productivity levels and morale within your workforce. It also means the collaboration process isn’t interrupted when key members of your team are away from their desk.