Flying Homes is a UK house buying service that gives homeowners the chance to sell their home in a fraction of the time it would take on the open market.
We were approached to create a series of house buying guides – based on the various nuances of each UK city’s property market. This required extensive research and the inclusion of several different external links to reputable sources. Flying Homes wanted copywriters who could create engaging and informative copy that delivered conversions.
The overall objective of this huge project was twofold: to drive traffic through higher SERPs rankings and to drive sales through increased user engagement. We succeeded on both fronts.
Link: Flying Homes website
A Seasonal Guide to Selling a House
It is a little-known fact among home owners that selling a house requires slightly different approaches depending on the time of year. Home sellers who tailor their sale, giving it a seasonal approach will have a far greater chance of achieving their target sale price. Estate agents usually have extensive knowledge in tailoring a marketing campaign according to the time of year, but having some knowledge on the subject yourself could help you to secure a speedy sale at the highest achievable price.
Selling a House in the Spring
The spring is a time of new beginnings and optimism. The days are longer and the cold winds of winter are long gone. All that lies ahead are the relaxing, and hopefully warm, days of summer. You should be able to get your garden blooming, and the spring weather will allow you to get the exterior of your property into fantastic shape. While there will probably be more properties for sale in your area at this time of year, you could be able to use an increase in the number of house hunters to your advantage. Buyers will probably want to get moved into their new home by the summer, so ‘staging’ your home to sell in Spring in the right way should pay dividends.
Selling a House in the Summer
Most property experts and estate agents agree that selling a property during the summer months is not ideal. Buying a house when the kids are off school and the sun is shining is not always a priority. Many potential buyers will be enjoying a well-earned break, and they will not want to waste the hottest time of the year visiting houses for sale.
However, you may need to sell your house fast, and waiting until autumn may not be an option. If you are left with no choice, you can improve your chances of securing a speedy sale in the summer months by taking a few simple steps. Paying close attention to your gardens, concentrating on ‘kerb appeal’ and making the best use possible of the summer sunlight could make your property an attractive summer purchase.
Selling a House in the Autumn
It is widely accepted by property specialists that early autumn represents one of the best times of year to sell your house. The summer holidays are over, kids are back at school, and the best of the weather has passed. With Christmas still some distance away, this time of year sees demand for properties rise sharply in the UK.
However, with winter only a matter of weeks away, you should attend to any exterior home improvements without delay. Check for any defects on your roof, and clear your gutters of leaves at least once a week. The colours of autumn also present a fantastic opportunity to take some stunning photographs, so make the most of the opportunity by investing in a quality camera or hiring a professional photographer for the job. In most cases, an experienced estate agent will take charge of this process.
Selling a House in the Winter
Selling houses at the height of winter is not ideal. Many property buyers will simply want to snuggle up in their homes, and that could persuade many to put off their home-buying decisions until the spring. If you have no other alternative, always try to wait until after New Year before you market your house. Money is tighter and priorities are different during the run up to Christmas, and this can negatively affect the achievable sale price for your home.
However, with New Year’s resolutions and optimism for the future, January and February bring new hope for home owners. The dark days and miserable British weather often persuade buyers to begin their property search early – a way of adding a little excitement to what is notoriously a dull and uninspiring time of year. And you can use that situation to your advantage.
If it’s snowing, don’t miss the opportunity to take some ‘winter wonderland’ shots of your property. However, the real opportunity comes with creating a cosy and hospitable refuge from the cold outside. If you have a real or gas fire, make sure the flames are burning brightly during viewings. Add warm colours to your home through the careful placement of soft furnishings and wall-hangings, and stick to deep, rich and comforting colours such as reds and browns.
Selling a home requires knowledge of the local market, experience in negotiations and the know-how that only an estate agent or professional property specialist can bring. With a carefully staged home and expert guidance at your disposal, you should be able to achieve a great sale price at any time of the year – just be aware of seasonal variation locally, as it may not follow the generic pattern!