7 Benefits of Blogging on Your Business Website

Content is now king in the world of online marketing. If you’ve been putting off the addition of a blog on your company website, you may well be missing out on crucial business. As a copywriter, I’d say 70 percent of what I do involves blogs in some way or another - and there’s a [...]

By | July 21st, 2016|Blogging, Search marketing, SEO Copywriting|0 Comments

What Makes a Copywriter a Great Copywriter?

Being a good writer is not a guarantee of success as a copywriter. If you’re looking for someone to create effective marketing or web content, you should be looking for someone with an innate understanding of human nature. We’re all fickle beasts, us human beings. We have very short attention spans, and many of us [...]