About Malcolm Cox

Malcolm Cox is a trained newspaper journalist who took a career break of more than 15 years. Instead of being an intrepid journalist, Malcolm spent his time slaving away in the catering industry. Malcolm now works as copywriter and journalist in the UK.

The Soccer Store

The Soccer Store is one of the UK’s leading football equipment suppliers. They approached us for help with their blog, as it wasn’t attracting paying customers to the site. We have also helped with product pages and descriptions throughout the site. Our copywriters provide a comprehensive publishing service to The Soccer Store, which involves, researching current [...]

By | July 18th, 2016|Client|0 Comments


Ninja wanted to expand on the ‘Recipes’ section of their website, so our copywriters took on the project. We tested several blenders in the range, and devised a range of recipes through a process of trial and error. Our brief was to create relatively simple recipes and make them easy to follow. We will also [...]

By | July 18th, 2016|Client|0 Comments


Shark is one of the world’s leading manufacturers of vacuum cleaners and steam mops. We were asked to write a series of blog posts aimed at helping householders to maintain a clean and organised home. In addition, we were asked to create informative and engaging product descriptions - highlighting the key benefits offered by Shark [...]

By | July 18th, 2016|Client|0 Comments

How to Choose the Perfect Copywriter for Your Business Communications

Whether you need content for a website or for your offline communications, it’s always best to outsource the work to a copywriter. But once you’ve decided to turn to a professional, how do you make the right decision? There are thousands of copywriters in the UK alone, so choosing the right one can be a [...]

By | July 15th, 2016|SEO Copywriting|0 Comments

10 Copywriting Tips for Creating Web Content That Sells

It is almost impossible to do business in the 21st century without some form of online presence. In most cases, this presence comes in the form of a website. But all too often, business websites are poorly constructed and stuffed with inferior content. All successful business websites rely on a great copywriter - whether that [...]

By | July 11th, 2016|Copywriter Tips, SEO Copywriting|0 Comments

Creating a New Website from Scratch Requires Solid Foundations… Built by a Copywriter

As part of my weekly duties as a copywriter in the UK, I provide businesses with a unique service. Not only do I write kick-ass marketing and web content, I design and create Wordpress websites too. I know, I’m so talented it’s borderline embarrassing. Now, having acquired my skills in copywriting and website design, I [...]

By | July 8th, 2016|Copywriter Tips, SEO Copywriting, Website Design|0 Comments

Why Freelance Copywriters Need the Right Tools for the Job

I recently had the misfortune of experiencing a technical failure that threatened my livelihood (as well as my sanity), and I thought I would share it with the copywriting community. I say technical failure; it was more like me picking up my computer and throwing it across the room. I'm still developing a routine as [...]

By | June 2nd, 2016|Copywriter Tips|0 Comments

What Makes a Copywriter a Great Copywriter?

Being a good writer is not a guarantee of success as a copywriter. If you’re looking for someone to create effective marketing or web content, you should be looking for someone with an innate understanding of human nature. We’re all fickle beasts, us human beings. We have very short attention spans, and many of us [...]

Tips for Getting Started as a Copywriter

I'm relatively new to the world of copywriting and blogging, so a lot of my time is currently spent promoting myself online.  I'm learning as I go along, and I seem to be wasting a lot of my time on tactics that simply don't bear fruit.  As I'm a kind and caring sort of chap, [...]

By | May 19th, 2016|Copywriter Tips, SEO Copywriting|0 Comments

5 Ways a UK Copywriter Can Beat Writer’s Block

Have you ever sat at your computer screen with the intention of writing a ridiculously incisive and concise piece of copy, only to find yourself contemplating the origins of the universe or what to have for lunch? If you have, the chances are you experienced what us writers like to refer to as writer's block. [...]

By | May 16th, 2016|Copywriter Tips, SEO Copywriting|0 Comments